Formula IDs

Every formula has its own ID.

Your colour, fitted to your skin by your scan, gets an ID the moment it's made. It's printed on the pack and it lives on your profile.

BOBU MilanoExample
A BOBU foundation bottle

Formula ID

F-7K2Q9X

Name
No. 13 Honey
Colour
Chosen by you
Formula
From your scan
Pack
B-4F2A-91C7

What an ID does

One code, one formula.

Wear someone else's

Love someone's lipstick? Buy their formula.

Every public profile is a small shop of the formulas someone has made.

Step 1

Find a formula

Browse members' profiles in the app. Each one shows their formulas and how many people wear them.

Step 2

Add it to your box

One tap and it joins your next box, with its own serial on the pack and their name beside it.

Step 3

Made for your skin

The colour and finish stay theirs. Your own scan fits the formula to your skin.

Share yours

Your formula, your name.

Your formulas become a small line of your own. Anyone in BOBU can add them to their box, and your profile shows how many people wear them.

Good to know

Do people see my scan?
No. The scan stays on your phone. Your profile shows your formulas.
Can I keep my formulas to myself?
Yes. Turn your profile off in the app whenever you like.
Where do I find my ID?
On every pack, and next to each formula in the app.

The app

Get the app.

Your scan, your colours and your formulas live in the BOBU app for iPhone. That's where your kit is made.

Coming soon to the App Store
The BOBU app icon