BOBU Get the app

BOBU Milano

Makeup formulated just for you.

BOBU learns your skin and creates makeup formulas unique to you.

Get the app See the products

A 30-second scan, then you pick your colours.

The kit

Five pieces, all yours.

Swipe through them. Build your kit from any of the five.

N° 130 ml

Foundation

A liquid foundation in the colour you pick, in the finish and coverage you ask for.

Colour
You choose
Formula
From your scan

N° 28 ml

Concealer

A concealer in the colour you pick, mixed to lift what you want lifted.

Colour
You choose
Formula
From your scan

N° 312 ml

Liquid blush

A liquid blush in the round compact, in the colour you pick.

Colour
You choose
Formula
From your scan

N° 46 ml

Lip colour

A lipstick in the yellow tube, in the colour you pick and the finish you like.

Colour
You choose
Formula
From your scan

N° 58 ml

Gloss

A gloss in the slim tube with the wand, in the colour you pick.

Colour
You choose
Formula
From your scan

The formula

You pick the colour. Your scan writes the formula.

Choose any colour you like. The scan reads your skin in seven places and works out the chemistry behind it, so what's in the bottle is made for your skin.

Your first box

A box with your name on it.

Mixed to order. Your name is on the lid and on every piece inside.

How it works

Three steps, one face.

  1. 1

    A quick look at your skin

    A 30-second scan in the app, in daylight. It reads your skin in seven places to work out your formula, and it stays on your phone.

  2. 2

    Pick your colours

    Choose each colour yourself, one product at a time, and tell us what you need from your makeup in your own words.

  3. 3

    Mixed just for you

    Your formulas are mixed to order and arrive in a box with your name on it. Not quite right? Your first remix is free.

Formula IDs

Every formula has an ID.

Yours is printed on the pack and lives on your profile. Name it, share it, and let others add it to their box. Or wear someone else's.

How formula IDs work
BOBU MilanoExample
A BOBU foundation bottle

Formula ID

F-7K2Q9X

Name
No. 13 Honey
Colour
Chosen by you
Formula
From your scan
Pack
B-4F2A-91C7

The app

Get the app.

Your scan, your colours and your formulas live in the BOBU app for iPhone. That's where your kit is made.

Coming soon to the App Store
The BOBU app icon